For founder-led firms in West Michigan
I work with small, founder-led service firms to install the kind of AI you'll actually keep using. In your tools, with your team, by someone who has spent fifteen years inside small firms and lives an hour from yours.
Who this is for
Marketing agencies, advisory practices, real estate teams, professional services. The shape of firm where the founder still answers the door.
What I install
From a one-session audit to a multi-week build. Most firms start with a Strategy Call, then decide whether to install or to take the plan and run it themselves.
Engagement · On-ramp
A working session with you and, if it helps, one or two people from your team. We map your real workflow in depth: the tools you use, where context lives, what slips, where AI could quietly help. No demo on stage; we use your screens.
You leave the call with a clear next step. A week later, you receive a written recommendations sheet you can hand to a more technical person, run yourself, or bring back to me to install.
Book a Strategy CallEngagement · Install
A proactive operational layer. It listens to your incoming signals (email, Slack, DMs, calendar), filters signal from noise, and connects to your knowledge (Drive, Notion, Obsidian) so context never gets lost.
Engagement: 2–3 week install, ongoing tune-up.
Engagement · Build
We map your firm's repeatable workflows and automate the slow ones with agents that actually use your tools. Quoting, onboarding, reporting, follow-through, whatever your specific shape is.
Engagement: 3–6 weeks for a focused workflow, longer for multi-flow installs.
How it works
The same process whether you end at the recommendations sheet or we go all the way through a Deep Agentic Setup. Nothing hidden, nothing rushed.
A 30-minute call. You describe the firm, the daily friction, what you're trying not to break. I tell you whether I think this is a fit. If not, I'll point you somewhere better.
A 90-minute working session inside your tools. We don't talk about AI in the abstract; we look at your actual inbox, your actual calendar, your actual hand-offs. The point is to find the two or three places where help would matter.
From the map, you choose: take the written plan and run it yourself, or have me install one of the engagements. No upsell, no surprise scope. The plan is yours either way.
I work in your stack, with your team, and stay long enough to make sure people actually use what got built. The first month is about adjusting until it sticks; the rest of the month is about staying out of the way.
Recent work
Soft launch on purpose. I'd rather take fewer engagements, install them carefully, and have something real to point at, than fill a logo wall.
Chief of Staff (Basic)
As a fractional COO, she lives in the messy middle of several businesses at the same time: email, Slack, DMs, and calendars across each client, with no single place to hold the threads. We installed an assistant that watches every signal source, separates what needs her attention from what can wait, and keeps a single source of truth for conversations and action across the firms she supports. Less mental overhead, fewer dropped threads, and reliable coordination across several operating environments at once.
Deep Agentic Setup
The team had been using ChatGPT and Claude individually, which meant every person was rediscovering the same answers. We built them an internal chat that looks like the tools they already knew but is grounded in the organization itself, with a tailored org prompt, per-user prompts, and shared context that propagates across threads so what one teammate surfaces is available to the rest. Live web access via Exa keeps responses current. The team works from shared context now instead of isolated chats.
Deep Agentic Setup
The team's cold-call workflow lived across spreadsheets, lists, and tabs, and follow-ups had a habit of disappearing after the call. We built an assistant that handles the whole arc: it helps reps think through the product and the right targets, pulls a call list via Apollo, and enriches each prospect with LinkedIn, Google, and broader web research (including a photo, so the rep walks in with a human view of who they're speaking to). After the call, the rep tells the assistant how it went, and it keeps a running lightweight CRM with notes, follow-up needs, and timing. Targeting, prep, and follow-through now sit in one place instead of scattered across tools.
The founder
I've spent fifteen years inside small service firms. The kind of places where the founder still answers the door. The pattern is almost always the same: the operating system of the business lives in one person's head, the calendar is held together with willpower, and every new tool ends up as another tab nobody opens.
AI is the first thing in a long time that could actually move the line on that. But only if it's installed by someone who has been in the room, not by a vendor and not by a tool seller.
That's why I built AI Set Up. I do the install myself. I work with one firm at a time, in your tools, with your team, and I stay long enough to make sure it sticks. If we're a fit, you'll know in the first call.
For the skeptical
Answered here so we can spend the call on the parts that actually matter to your firm.
No. The work I install runs in the background and surfaces things people still decide on. The team is the point; the system is supposed to make their work less tedious, not unnecessary.
It stays where it already is. We use the tools you already pay for (Google Workspace, Notion, Slack) and connect to them through the normal access controls you already trust. Nothing leaves your stack to live in mine.
Then we find that out in the Strategy Call, and I tell you. I'd rather not take a project than install something that won't last.
A Strategy Call gives you a usable plan in about a week. An install is two to three weeks for the basic Chief of Staff, longer for the deeper builds. The first thing I deliver is always something concrete, not a deck.
Because most of what breaks in a small firm isn't a missing feature; it's the gap between the tool and how the firm actually works. That gap is filled by judgment, not by SaaS. I close it by hand, then leave you with something that runs.
Everything I install is yours. The accounts are yours, the access is yours, the documentation is yours. If you want a different installer next year, you can switch without ripping anything out.
It depends on the engagement and on your firm. The Strategy Call is the lowest-risk way to find out. If we go further, you'll see a fixed price before any work starts; nothing is hourly, nothing is open-ended.
Book
No deck, no demo. You describe the firm, I tell you whether this is a fit. If it is, we'll plan a Strategy Call. If it's not, I'll point you somewhere that is.
Direct
Book a 30-minute callbrandon@aisetup.techI read every note myself. Same-day reply on weekdays.
Where
Holland, MI
Who
Founder-led firms
How
Working sessions
When
Taking on more
